The idea of gentle commerce as a platform which puts a premium on empathy is explained in Steven Pinker's "the Better Angels of our Nature". Herein I refer to a paragraph cited in the book explaining the phenomenon and its impacts on social/political construct.
Commerce attaches [people] to one another through mutual utility...
Through commerce, man learns to deliberate, to be honest, to acquire manners, to be prudent and reserved in both talk and action. Sensing the necessity to be wise and honest in order to succeed, he flees vice, or at least his demeanor exhibits decency and seriousness so as not to arouse any adverse judgement on the part of present and future acquaintances.
Samuel Ricard (1704)
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