Monday, January 31, 2011

کریمی باز هم همه را غافلگیر کرد


خبر انتقال غیر قابل پیش بینی علی کریمی به شالکه ناکامی تیم ملی در جام ملتهای آسیا را تقریبا از یاد فوتبال دوستان برد.کریمی که در آستانه پیوستن به پرسپولیس بود و مذاکراتش را با علی دایی انجام داده بود ناگهان از بوندس لیگا سر در آورد.
در روزهایی که تعداد بازیکنان ایرانی شاغل در اروپا به تعداد انگشتان یک دست هم نمی رسد و لژیونرهایمان به مسعود شجاعی و جواد نکونام محدود شده اند علی کریمی که حتی دربین 18 بازیکن حاضر در جام ملتهای آسیا هم نبود و به تیم ملی دعوت نشد در سن 32 سالگی برای دومین بار راهی فوتبال آلمان می شود.
ستاره فوتبال کشورمان که پیش از این بین سال های 2005 تا 2007 با پیراهن بایرن مونیخ در بوندس لیگا بازی می کرد باردیگر نظر فلیکس ماگات را جلب کرد تا این بار این مربی آلمانی او را به شالکه دعوت کند.
کریمی بعد از اینکه در سال 2004 به عنوان مرد سال فوتبال آسیا انتخاب شد به عنوان بازیکن آزاد از باشگاه الاهلی امارات جدا شد و به بایرن مونیخ پیوست. در آن زمان ماگات هدایت باواریایی ها را به عهده داشت، بعد از جدایی ماگات از بایرن و آمدن هیتسفیلد کریمی هم کمتر فرصت بازی پیدا کرد و بیشتر به یک بازیکن نیمکت نشین تبدیل شده بود تا اینکه در پایان فصل 2007-2006 از اف سی هالیوود جدا شد و با وجود اینکه از تیم های ولفسبورگ، موناکو و سالزبورگ اتریش پیشنهاد داشت قید فوتبال در اروپا را زد و با رقم جالب 3.2 میلیون پوند به باشگاه قطر اسپورت پیوست.
بعد از حضور در فوتبال قطر کریمی بعد از 7 سال بار دیگر به پرسپولیس بازگشت و اولین گلش بعد از بازگشت به جمع سرخپوشان را در دربی پایتخت مقابل استقلال زد تا تیمش را از شکست نجات دهد.در پایان فصل اختلاف با عباس انصاریفرد مدیر عامل وقت پرسپولیس باعث شد جادوگر این تیم را ترک کند و به باشگاه استیل آذین بپیوندد.حضور 1.5 ساله کریمی در استیل آذین نیز با حاشیه های زیادی همراه بود که آخرین آن اخراج موقت به دلیل حضور در دیدار دوستانه الاهلی با میلان بدون اجازه مسئولین استیل آذین بود. کریمی بعد از این اتفاق با توافق حسین هدایتی رئیس استیل آذین از این باشگاه جدا شد. همه تصور می کردند جادوگر در سال های واپسین فوتبال خود بار دیگر به پرسپولیس باز می گردد اما بمب خبری امروز وقتی منفجر شد که سایت معروف کیکر خبر انتقال کریمی به شالکه را تایید کرد.
کریمی که هم در مستطیل سبز و هم خارج از زمین های ورزشی همه را غافلگیر می کند این بار پرسپولیس را دریبل می زند و به بوندس لیگا می رود تا پیراهن تیم شالکه یکی از پرمهره ترین تیم های این فصل بوندس لیگا را بر تن کندمنبع : سایت گل
شروین گیلانیl

Lessons From Norman Rockwell


by Brandon Betancourt



This past summer I got a chance to visit Washington DC. While I was there, I saw a Norman Rockwell exhibition at the Smithsonian American Art Museum. As it turned out, the exhibition was the private collection of George Lucas and Steven Spielberg. The exhibition highlighted Rockwell’s masterful storytelling.
I didn’t know much about Norman Rockwell before that day. I knew he was a famous American painter and I had seen a few of his replicas in restaurants. But after seeing the exhibition, I got a deep, deep appreciation of Rockwell and especially, how he was able to communicate an entire story with a single frame.


The old days
My 75 year old grandfather was with me that day and told me how, back in the day, he couldn’t wait to get the Post Magazine to see Rockwell’s cover and to read it cover to cover. He also shared with me how Rockwell’s pictures told stories about growing up, how they instilled patriotism and depicted American family values.




The influence of storytelling
The exhibition and my grandfather’s account reminded me of how powerful storytelling is. Rockwell did it with pictures and to some extend he moved a nation. But could we use storytelling to do other things such as inspire patients, communicate with customers or stir up emotions in people? I think so. Companies do it all the time. And the ones that have stories that resonate with the public are generally some of the most recognizable companies in our society.






Toyota, Hummer, Harley Davidson, American Express & Target
A perfect example of companies telling stories are car manufactures. When a person buys a Prius, they are telling a story to others about themselves. They are telling others, (and themselves) they are environmentally conscious and are doing their part to contribute towards the “green” cause. The opposite end of the spectrum is Hummer vehicles. The person that drives a Hummer is not concerned about the environment. We know at least that much.
On a Prius, one might find a sticker that reads, “my kid is an honor roll student at George Washington Elementary School,” whereas on the Hummer, you may find a similar sticker but it reads “my son can kick your honor roll kid’s ass.” Each car tells a different story.
Harley Davidson motorcycles tell a story of freedom, ruggedness and loudness. American Express tells a story of class, success and refinement. Which is the complete opposite of “Capital One’s” story. Wal-mart’s story is low prices. But despite being in the same business, Target has a completely different story. Target’s story is “design democratization.”






What is the story?
The story is essentially how we think and feel when we see a product or a service and what we tell others (and ourselves) about us when we use the product or service. Clear as mud, right?






What does all this have to do with our medical practices?
Glad you asked. Just like Starbucks creates a warm, hip, comfortable experience to support their story (different from the Dunkin’ Donuts experience), we too can use some of these storytelling elements I learned from the Norman Rockwell exhibition to help us define the narrative we tell our customers and patients.






Lessons From Rockwell
1. Define the story. We have to characterize what our narrative is going to be. For example, Subaru has had multiple advertising campaigns to support their story. Recently, they’ve used: “Love. It’s what makes a Subaru, a Subaru.” That slogan reinforces their story that people who own a Subaru, LOVE Subaru. It also talks about the Love that goes in to making a Subaru. It is not just an ordinary car. More recently, they’ve focused a lot on “safety.” That’s a story as well.
In our medical practices’ we too can define our story. We can have a customer service story or our story can be about being compassionate, loving and caring. We can tell the story about how we embrace holistic medicine or even be known as an obesity and nutrition clinic. A while back I met a dentist that wanted to have a high-tech dentist office. That was his story.
Answer this: What do you want others to think when they hear your practice’s name?


2. Paint the picture. Rockwell used a canvas to tell his story; Spieldberg and Lucas use movies; Apple Inc uses design to tell their story of sophistication, simplicity and innovation.
In a medical practice, we too can paint our picture and tell our story by how we decorate our offices, how we design our advertising, how we answer the phone and how we treat patients.
Painting the picture is simply the vehicle we choose to tell our stories. It can be done in many different ways. It doesn’t matter how we choose to tell our story. Heck, it could even be a simple as creating a blog for your practice. But always have the story at the center.


3. Cast to support your story. One fascinating tidbit about Rockwell was that he casted the people in his paintings much like a filmmaker cast an actor for a role in a movie. Once he found the right person or group of people, he used them as stand-ins while drawing the picture. He knew that the characters he choose would support his vision for the story he wanted to tell. This was brilliant in my opinion.
Let’s say your story is customer service … do you hire people that can support that story or do you have Ms. Grumpy McGee as the front office clerk?
At their retail stores, Apple “cast” geniuses (if you’ve been to an Apple store, you know what I’m talking about) and Starbucks don’t just have servers, they have “baristas.” Both of which help reinforce each company’s story.


4. Pay attention to detail. Norman Rockwell did not leave anything to chance. Everything in his painting was there for a reason. Every single little detail, every prop, even the supporting characters helped tell the story. In fact, for some, the details were what really emphasized the story. In other words, often it was a little detail that made the story complete.
As Walt Disney once said, “There is no magic in magic, it’s all in the details.”


In a medical practice, there are details that can enhance our story or detract from it. It could be the cleanliness of the waiting room chair or the old magazines or the pictures hanging on the wall. It could be how we answer the telephone to how the doctor is dressed to the manicure of the nurse.
We often underestimate details because, well, they are details. But I’m sure many of you can agree that sometimes, one little detail is the difference between a good story and a bad story. Don’t leave the details to chance.
Well, what do you think about this correlation between Norman Rockwell and a medical office? At first, there might not be much of an association when you first think about it. But I think there are many lessons.

“Now we have to stand up and be counted”


“It’s still a bitter defeat, because we played well, taking the lead and controlling the game. We’ve paid for an error and after their equalizer we couldn’t rectify the situation.” Alessandro Del Piero analyses the game against Udinese, looking to focus the attention on the upcoming fixtures: “We have to accept the critics and think about the next match. As I’ve said against Udinese we didn’t play badly and for several minutes we could run, play together and gave little away against the most in form team of the championship. This should be a starting point from this evening forward.” He commented on the supporters disappointment: “We are disappointed as well, because we have great ambitions and we would like to honour the name of Juventus. The difficulties that we’re facing increase our bitterness. Now we must stay together, stand up and be counted.”
@Juventus.com

Sunday, January 30, 2011

Juve Scored: Juve 1 Udinese 0

Impressed by Marchisio magic :)

Montgomery Clift Remebered



"We loved each other in the most complete sense of the word."
Elizabeth Taylor

10 Doctors Who Shamed Their Profession

If you think about it, the comparison of doctors to mechanics is pretty apt. Given the specialized nature of their work and the general helplessness of most patients, doctors, like mechanics, are rarely held accountable for their actions. Sure, for the most part, doctors have your best interest at heart, but like in any profession, there are both good and bad apples. According to the National Patient Safety Foundation, 42 percent of people believed they had personally experienced a medical mistake. Additionally, numerous statistics have shown that a staggering amount of people die each year due to medical error. The following doctors made such blatant mistakes and/or lapses in judgment that they, at the very least, have a reputation that garnered them recognition on this list.
1.Dr. Earl Bradley, Monster: Nothing is worse than violating the trust of a child, which is why Bradley, a former pediatrician from Lewes, Delaware, is such a monster. In February of 2010, he was indicted on 471 charges of child sex abuse involving 103 children. Initial allegations against Bradley surfaced during the mid-’90s, but the hospital for which he worked was unable to verify the claims. They were enough, however, to prompt him to move to Delaware, where more allegations surfaced a decade later, including that he had abused his own son. Bradley was initially arrested in December of 2009 after a year-long investigation, which prompted the indictments two months later.


2.Dr. Robert Ricketson, Screw Up: Ricketson is no longer practicing medicine and the world is better for it. During a spine operation he performed on 73-year-old Arturo Iturralde in 2003, Ricketson intentionally inserted a piece of a screwdriver into the patient’s spine instead of a titanium rod. The rod he had intended to use went missing prior to the surgery, so he took it upon himself to improvise. As a result, Iturralde endured three additional surgeries to insert the proper rod and correct complications. After one of the operations, pieces of the screwdriver were recovered by nurses and the family was alerted. Iturralde became a paraplegic and died two years later, and his family was awarded $5.6 million in a malpractice lawsuit in 2006. During the aftermath, it was discovered that Ricketson’s medical license had been suspended in Oklahoma and Texas and he was denied consideration for a medical license in Kansas in 2002, a year after the botched surgery. He had previously been sued for malpractice several times and had history of narcotics abuse. Not a very impressive resume to say the least.
3.Dr. Jan Adams, Plastic Surgeon Imposter: Adams is most famous for performing the breast augmentation surgery on Donda West, Kanye West’s mom, that resulted in her death in 2007. But that’s not the only blemish on his record. In a malpractice suit against Adams, a previous patient claimed that she didn’t receive proper preoperative or postoperative care, leading to an infection that needed two more surgeries. What’s more, one patient claimed he got her drunk after a surgery and impregnated her, and another claimed a surgical sponge was left inside of her after a breast augmentation. Adams, who attended Harvard University, never received his diploma despite apparently completing his academic requirements. He’s also not a board certified plastic surgeon despite claiming to be one. How was this guy getting work?


4.Julie Ponder and Connell Watkins, Child Killers: Alternative medicine can be a risky proposition given the unproven nature of many of its methods. Attachment therapy in particular can yield tragic results when taken to an extreme. The treatment is used to remedy attachment disorders primarily suffered by adopted and fostered children who persistently misbehave or display little affection toward their new caregivers. In 2000, 10-year-old Candace Newmaker was killed during such treatment when she was suffocated during an intensive rebirthing session. Wrapped in a flannel sheet by psychotherapists Julie Ponder and Connell Watkins, she told to free herself from it while Ponder and Watkins held her down. She pleaded for her life, but was told by Ponder "You want to die? OK, then die. Go ahead, die right now." Newmaker was declared brain dead the next day due to asphyxia. The entire session was videotaped and presented as evidence against Ponder and Watkins, who were each given 16-year prison sentences — Watkins was paroled in 2008 after serving seven years.

5.Dr. James Burt, Ghastly Gyno: The notorious Dr. Burt was exposed for his harmful and downright bizarre practices in the late 1980s when numerous former patients came forward and initiated lawsuits. Beginning in the late 1960s, Burt took it upon himself to perform "love surgeries" in which he altered his patients’ vulvas without their consent. He justified his work in a book he authored in 1975, explaining that "Women are structurally inadequate for intercourse. This is a pathological condition amenable by surgery." He stated the procedure turns them into "horny little mice," though in reality, many of them suffered sexual dysfunction, infection and required corrective surgeries as a result. A $21 million suit was filed against Burt that couldn’t have come close to covering the physical and emotional damages endured by the at least 40 women he hurt.

6.Dr. Cecil Jacobson, Seed Spreader: As a fertility doctor, it was Dr. Jacobson’s duty to assist women in conceiving, and in the 1980s, it appeared he was doing a pretty good job. His patients reported high success rates due to his use of hCG, a hormone released during pregnancy that causes the typical bodily changes. During the supposed pregnancies initiated by hCG, he would identify the fetuses during an ultrasound, but they would usually "die" after about three months. Patients who suspected something was amiss informed a local television station, which investigated and exposed Jacobson. In the process, they discovered he used his semen to artificially inseminate patients who were told they were matched with an anonymous donor. Genetic testing later showed that he was the biological father of at least seven of his patients’ children. Jacobson, who won the Ig Nobel Prize for Biology in 1992 and claimed to have successfully oversaw the impregnation of a male baboon in the 1960s, was stripped of medical license and sentenced to five years in prison.


7.Dr. Rolando R. Sanchez, Accidental Amputator: To be fair to Dr. Sanchez, he has done a fine job of rehabilitating his reputation after the costly mistake he oversaw in 1995 — in fact, he’s still practicing. Even still, it’s the kind of inexcusable error you’d never wish on your worst enemy. In the process of amputating Willie King’s leg, Sanchez was informed by a nurse that he had cut into the wrong one. It was too late, however, and he had to finish what he started — King would later have the original leg amputated by another doctor. Consequently, Sanchez was suspended on the grounds that he presented an "immediate and serious danger to the health, safety and welfare of the public," and King later settled with the hospital.

8.Dr. Red Alinsod, Organ Tattoo Artist: Ingrid Paulicivic certainly won’t be recommending Dr. Alinsod given what occurred during her June 2009 hysterectomy. According to Paulicivic’s lawsuit, while putting the finishing touches on the surgery, Dr. Alinsod decided to brand his work by using an "electrocautery device to carve and burn" her name into her removed uterus. Alinsod claimed the move was necessary to ensure he wouldn’t confuse the uterus with others. Paulicivic became aware of the branding during a follow-up visit in which she complained of the resulting burns on her legs.

9.Dr. Elias Hanna, Carvey Carver: Dr. Hanna nearly caused the premature death of yet another Saturday Night Live legend. In 1998, he botched Dana Carvey’s heart bypass surgery by connecting a healthy portion of his artery to a healthy diagonal vessel instead of the damaged arterial section. It wasn’t until two months after the operation that Hanna discovered the mistake, resulting in an emergency angioplasty for Carvey — his fourth in less than a year. Before it was corrected, he was susceptible to suffering a fatal heart attack. Carvey filed a medical malpractice lawsuit and eventually settled for $7.5 million.


10.Alan Hutchinson, Dirty Dentist: Hutchinson, a dentist from Batley, West Yorkshire, UK, made headlines in 2007 when he was accused of using sterilized instruments to clean his ears and fingernails, working on teeth without washing his hands or using gloves, and urinating in a surgical sink. Complaints from a patient and his nurse, Claire Pygott, eventually led to a guilty verdict from the General Dental Council in London. Pygott said that she was "shocked, disgusted and appalled" by the dentist’s actions, which she had witnessed on more than one occasion.
 
Source : http://www.mastersinhealthcare.com/blog/
special thanks to Celina Jacobson

یک رویا

چند شب پیش خواب  دیدم پس از یک شب بیداری تا سحر ،صبح زود از خواب بیدار می شوم ،از پنجره بیرون را نگاه می کنم با تعجب می بینم باران شدیدی باریده و ساختمان های بتونی تغییر رنگ داده اند. دلم می گیرد و با خود می گویم: "من این همه بیدار ماندم ، این همه سرما،این همه تنهایی ،این همه انتظار ...و هیچ خبری نشد.../پدرام   

Saturday, January 29, 2011

For The Time Being

It's a weird thing but not for me; as i'm a slow starter and it's true about this week.I've made up my mind about main objectives and that's so important to keep the pace and rhythm. There are times you must slow down,i mean this slow component will appear as vital as the speedy phase.