Do you feel you have been shafted by high-tech social media companies? The book is written by computer scientist Jaron Lanier. He is one of the founding fathers of virtual reality and a Silicon Valley resident. So, these words and his viewpoint are more thought-provoking.
In the preface, he uses the example of cats as a species with a behavioral pattern we should aspire to in our online lives. Cats behave independently in an untameable fashion, which makes training techniques futile. This is what we should consider when facing the chaos of the Internet, specifically social media.
First of all, this is not a self-help "Key to Maximum Productivity" type of book. While it is snappy, the book tackles a complex matter that requires multidimensional analysis. In terms of the flow, it is well-written and provides some inside knowledge from a reference figure who has lived in Silicon Valley. Actually, Lanier is himself among the founding fathers of the technology.
Briefly, ten arguments are mentioned in this book against the use of social media:
1- Being against your free will:
Through ads, social media platforms attack our privacy and ultimately undermine our free will.
This argument is closely tied to the second argument, as the compromised personal information is used to modify users' behaviors. These two arguments are fundamental critiques. I found them valid and definitely concerning. However, despite all these hazards, could a dignified approach harness the capabilities of these platforms? The free public platforms have some inherent flaws that expose users to data piracy. The compromised or exploited data has been used for several ominous plots: from elections to marketing purposes. If this trend grows at this pace, the cybersecurity and political manipulation will definitely outweigh all positive social aspects of these platforms.
2- Being a behavior-modifying tool:
Herein, Lanier uses the acronym BUMMER for the first time. BUMMER stands for "Behaviors of Users Modified, and Made into an Empire for Rent”. As a constant customer, I found this point very valid. In most extreme stance, Lanier says:
"the core of the BUMMER machine is not a technology, exactly, but a style of business plan that spews out perverse incentives and corrupts people."
3- Making you into an asshole (Unhealthy relationships):
There are dangerous behavioral changes such as aggression, arrogance, a fetish for axaggeration which is a cover for inner insecurity. Top social media influencers have reportedly confessed that being too nice to others is a disadvantage in this fierce "competeitive fishbowl" business model. Also, the book describes some herd behaviors that switch from solitary/pack behaviors to group behaviors. The pack setting makes social media users predisposed to thinking and acting in a areactionary fashion; more focused on peers or enemies. Rather, an unaddicted educated mind may opt to act more proactively with more awareness of his/her surrounding environment.
4- Truth sidelined:
What if one day you find out that the bulk of the likes, reviews, reposts, and comments (and all other sorts of interactions) are fake interactions from fake followers? This is well well-documented that the platforms are fertile soil for such fugazi entities and ghost cyber ninjas, appearing in times of need (political campaigns, election seasons, hot debates, etc) and disappearing when they are not needed, just to reappear with a handy justification to fool the followers/audience. In my limited personal experience, I have stumbled upon a lot of these accounts, and my wishful thinking gradually tailed off, and I was consigned to the grim machinery behind the social media. Actually, we all came to believe that we share these online ecosystems with gazillions of android entities. The ecosystem is polluted, and the truth is subdued.
5- Context-less:
Limited time, limited space, and a rush to interact jeopardize several interactions on social media. To make matters worse, interspersed ads add to the fuzziness and make the platforms susceptible to a miscarriage of the simple messages. And when they somehow manage to conduce a message, it is dissociated from its context.
Here, I have a critique. True, this shortage of time and characters are not helpful. However, for the most part the problem lies in the users' approach and how they want to use the tool. The logic is there, but not satisfying. This argument is rather subjective and does not hold a strong sinew.
6- Being against empathy:
Seeing other people's views in an abridged version compromises our perception and feeling of a matter or situation. These brief encounters devoid of context are just deluding us about participating in a communal discourse. Hence, we are left with some dubious pretexts as to why fellow citizens did what they did.
7- Hinders happiness:
This argument is again subjective but stronger than #6. On social platforms, people are ranked based on their statistics revolving around popularity and size of their social circles. This triggers a ceaseless appeal to posession of social contacts no number of "friends/followers" can satisfyingly put an end to this craving. Also, a more serious side effect is that it reduces concepts such as friendship or human interaction to numbers and records.
8- Undermining economic dignity:
Reliance on the "Gig economy" does not provide stability. A minority of entrepreneurs become extremely wealthy in the mould of the 19th century's "Gilded Age". However, overall risk has been radiated out to ordinary people (customers).
9- Negative and even nefarious when it comes to politics:
Up to a certain point, social media had a positive impact (for example, online activism against abject poverty). However, after the financial power of the social media companies skyrocketed, it began to negatively impact political decision-making. There are plenty of examples in recent history: the Myanmar Rohingya crisis deterioration which coincided with Facebook's arrival and inundation by waves of unadulterated misinformation. Another example: India and fake posts (on Facebook's WhatsApp) on child abductions, destabilized parts of India (unfounded rumors).
A more recent example is post-Assad Syria, where cyber activities on platforms in the middle of an information void.
Thedore, the UN reports social media as a massively deadly weapon sue to "shitposts"
10- Corrosive effect on spirituality:
For BUMMER citizens, virality is equivalent to truth. To trust these platforms, you should give your cognitive power over to that system. You need to trust the wisdom of BUMMER and its algorithms. As mentioned in argument #4, the social media platforms have not defined "seeking truth" as their goal.
